Arctic Pandas

Finland's next esports story.
Partner with us.

The Opportunity

Finnish esports is
ready to break out.

0%of Finnish 18-20 year olds engaged in esports¹vs 21% in UK
0%NLC viewership growth in 2025²Peak: 360,545 viewers
$0M+prize money earned by Finnish players³2,215 players · 4,588 tournaments

Major brands are entering Nordic esports.
The window is open.

The Team

Built by experts.
Ready to compete.

Hiiva

Head Coach

Hiiva

Aleksi Kaikkonen

  • Fnatic Assistant Coach 2022-2024
  • LEC Finals 2024 — 2nd Place
  • Misfits LFL Championship Winner
  • Former Professional Player

Content & Co-Streamer

xPetu

Challenger Shen · M.Sc. Mathematics

0K+Twitch Followers
0MYouTube Views

Built-in audience from day one.

The Roster

ERL veterans · 4 Finns + 1 Estonian

Nille
Top LanerNille200+ pro matches Nordic Champion
Dibu
JunglerDibuERL veteran LowLandLions, Sector One
Simpli
Mid LanerSimpliPrime League 2nd UoL Sexy Edition
Kehvo
ADCKehvoENCE, Verdant Riddle alumni
Boltox
SupportBoltoxBlueWhites, Estonian Vipers

3-0 · Season started. Trajectory set.

The Brand

Nordic by nature.
Professional by design.

Camera-Ready Players

Professional presentation, interview-trained, sponsor-friendly content

Consistent Aesthetic

Unified brand across stream, social, and all partner activations

Content Engine

Daily streams, match coverage, behind-the-scenes, player content

The Facility

Purpose-built
for competition.

Dedicated gaming house in Helsinki with 5-player team setup, production studio, and streaming infrastructure.

Arctic Pandas team roomStudio
Production studioProduction
Facility overview

The Market

NLC is exploding.
The numbers prove it.

Peak Viewership 2025²

0

concurrent viewers

Up from 2,080 in 2024

Media Value 2025²

$6.1M

combined across splits

Winter: $3M · Spring: $2.2M · Summer: $1M

LEC Pathway

Direct

route to Tier 1

Los Ratones now in LEC Versus 2026

Finnish Audience Profile

18-35

Core demographic

64%

of Finns play digital games

Olympic Committee member (SEUL)

Partnership Opportunities

Multiple ways to
join the journey.

👕

Jersey & Apparel

Logo placement, co-branded merchandise, player gear

🎬

Stream & Content

Overlay branding, sponsored segments, xPetu collaborations

Nutrition & Energy

Team fuel partner, product placement, athlete endorsement

🖥️

Tech & Peripherals

Equipment partner, setup features, gear reviews

📡

Telecom

Connectivity partner, streaming infrastructure, digital activations

🎮

Gaming & Entertainment

Platform partnerships, gaming lifestyle integrations

Flexible structures. Custom activations.
Let's build something together.

Let's talk.

Tapio Salomaa

CEO

tapio@pandas.gg
pandas.gg·NLC 2026 Winter